|SLY was developed by Aussie teen-entrepreneur Dan Murray when he was only 17 years old. His idea was to create an affordable, comfy and unique line of underwear that he and
his mates could wear.
Combining street-culture inspired designs with a quirky inbuilt pocket, Dan launched his first collection. He started by selling the product from his van at festivals, parties and
With a strong management team taking over the business, SLY acquired the skills required to make the brand created by Dan, a successful company. It wasn?t too long before SLY
grabbed the attention of big retailers and the media. Less than 3 years later, SLY is sold in more than 300 stores across Australia and it is currently expanding to Europe and America.
With a quirky in-built pocket and street-inspired designs, SLY offers underwear that is so clever you could wear it out. Featuring leg elastic, engineered bands to prevent riding,
no scratchy labels, top quality bands and room and support at the front. SLY is the most comfortable pair of underwear you will ever wear.